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Reader’s Question: “What is the difference between promoting a self-published or traditional press book?
Let’s peel back the first layer of this very big question. The only real difference I can see between promoting a self-published book and a traditionally published one is that traditional publishers give at least a year from contract-signing to book-in-hand. Rightly so, publishers want those months for the author to do as much pre-promo as possible. (There are a… →